For clarity, a prototype is created with a detailed layout and navigation. The latter requires special attention. Too many sites are built without regard to ease of navigation. Why do so many people love Apple products? Because they are intuitive. The user at the first contact with the product understands how to use it.
The designer primarily provides the usability of the interface. All elements on the page should be arranged in such a way that the user can easily find and use them. With the help of the arrangement of information blocks, the designer controls the attention of the visitor, demonstrates to him what he should or wants to see at the moment.
Creation of design layouts
The stage of website design development is responsible for the visual component of the resource:
- the form;
The designer adheres to the client’s corporate identity, inscribes the logo, makes the site fully recognizable and relevant to the company.
It is good to follow trends, but do not make the design too “fashionable”, it should be modern and keep its relevance for at least two years. Later, when the resource has earned the trust of search bots, visitors, and customers, you can change its appearance.
After completing the work, the designer sends the layout for approval to the customer and only then sends it to the adaptive layout. It involves translating sketches into HTML, that is, adapting the site image for any browser and device (PC, tablet, smartphone, and other gadgets).
This is exactly the case when “measure seven times, cut one.” It is better to draw the design of the site 7 times and once – to make it up in HTML than to send the first version to the layout, and then endlessly make edits and retype. And here the customer must be attentive first of all. It is he who approves the concept of the site. The more actively the customer participates in the design discussion, the more likely he will receive a resource that meets his expectations.
Why do you need programming? It seems that the designers have already drawn everything, the layout designers have translated the sketches into HTML – they have adapted the site layout for the World Wide Web. What’s next? And then a programmer enters the scene and brings the pictures to life. It is better to explain here using the example of the call button. The designer made it rectangular and green in color, placed in it an inviting slogan (for example, “Book tickets now”). All this is good. But you need to make the button active! So that the visitor immediately gets to the cherished ticket booking page, and does not fight in hysterics, seeing that a miracle does not happen from a mouse click.
What if a broken link is lost somewhere, information is displayed incorrectly or a pop-up window does not pop up on the screen? Various flaws are found during testing and the team eliminates them immediately. As a rule, for testing and demonstration, the site is placed on a special site. Later, when all the errors have been eliminated, the project with all the files is transferred to its permanent place of registration on the Internet – hosting. But that’s not all. After migration, the resource is tested again.